Chadstone - THe Fashion Capital
Luminous
Luminous was a first to market immersive experience featuring Melbourne’s first ever pop-up 360 projection dome
Held over the April 2022 school holidays at Chadstone – The Fashion Capital, Luminous’ 360 projection dome featured a daily program of stunning 360 films, treating audiences to a completely unique immersive cinematic experience.
Luminous also took over Chadstone’s Luxury Precinct with Glow – a thrilling performance combining dance, circus, visual art and fashion, created especially for Chadstone and performed on a bespoke light cube.
District Agency was responsible for end to end delivery including initial concept, creative direction, production, client management, onsite event management, and staffing.