District Agency.
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Strongbow Summer Launch

We armed a local group of Bondi surfers with our in-house designed and constructed neon surfboards and wetsuits, and sent them out to carve up the waves as invited press and VIP’s looked on.

STRONGBOW SUMMER LAUNCH

THE BRIEF

Reach 18-25’s by celebrating the first day of summer with an idea that would create significant PR.

THE IDEA

Welcome summer at Bondi with the world’s first ever mass night neon surfing stunt.

THE RESULT

A branded YouTube video that went viral. It reached 450,000+ YouTube views and was the most watched YouTube video worldwide for two days. The clip was run by every major news network in Australia and picked up internationally by CNN, CBS, BBC, Newscorp and Reuters.

We armed a local group of Bondi surfers with our in-house designed and constructed neon surfboards and wetsuits, and sent them out to carve up the waves as invited press and VIP’s looked on.

Legendary Endless Summer filmmaker Jack McCoy and  Aquabumps’ Eugene Tan filmed & photographed the event, and within 12 hours of the stunt the video was edited and released online.

The stunt included a pyrotechnics display and filming helicopter, and the success of the video surpassed our client’s wildest dreams.